Mission

The L'Oréal NEXT Generation Awards identifies and provides opportunities for women leading technology companies that have the potential to shake-up the beauty industry. Our goal is to celebrate and to provide opportunities for women creating technology for our core female consumer.

Awards

Three winners will be invited to an event hosted by L’Oréal this summer 2013. The three winners will be able to execute pilots across L’Oreal brands executed by the end of 2014. The winners will have the opportunity to meet with Venture Capital firms, L’Oréal executives, partners, and the press. L’Oréal will provide airfare and accommodations to attend the event. Winners will also be provided press opportunities with major consumer and trade publications. Winners will be recognized on the , on the L'Oréal Women in Digital website and invited on an ongoing basis to attend all L’Oréal Women in Digital meet-ups in local markets and internally to provide mentorship.

Eligibility

The L'Oréal NEXT Generation Awards will honor the top three (3) women leading groundbreaking technology-driven companies.

• The company must have a woman functioning as a CEO, President, or equivalent.
• Winners will be selected through an open-call of nominations.
• Three (3) winners will be chosen through L’Oréal’s Women in Digital Advisory Board and Senior Executives.

Criteria

Looking to recognize best-in-class women-operated companies that can help us engage with CONNECTED CONSUMERS with the following objectives for L’Oréal USA (one or more):

• Create a digital experience helping beauty shoppers choose and purchase beauty products in mass retailers, hair salons, online or at beauty counters.
• Leverage and gather data to help us acquire new customers across our portfolio of brands.
• Provide us with a new channel for customer acquisition or loyalty for beauty customers across all digital platforms, mobile and emerging technology.
• Able to create technology to help diagnose and recommend beauty regimens for skincare analysis, makeup and hair color trials driving to online or in-store purchase.
• Any disruptive technology that we may not even know about today!

Definition of a Female
Founded Company

• Has a woman founder or CEO or at the company - must have a C-level title and contribute to strategic direction of the company.
• L’Oreal cares about two things: Does she have power and influence in the company? Is the amount of equity she owns "fair" given her role and the stage of the company when she joined?