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2013 Winners

Below are the winners of the 2013 L'Oréal Women in Digital Next Generation Awards:

Sukhinder Singh Cassidy - Founder & CEO, Joyus.com


Joyus is the world's first premium video shopping experience for the modern woman online. Every day our team of  fashion, beauty, health, fitness and lifestyle experts share our perspective, tips and special product finds to help our users live their best and most beautiful lives, anytime, anywhere. 

Joyus was founded in 2011 with a diverse and passionate management team hailing from companies such as Google, Ebay, Sephora, HBO, Oprah and the Gap.  Joyus has received over 20m in total funding from leading venture capitalists including Accel Partners, Interwest, TimeWarner Investments and Harrison Metal. The company has been recognized with numerous awards including  “Hot 100 Retailers of 2013” by Internet Retailer and Brand Innovators’ “Top 25 E-Commerce Companies to Watch”in 2013.  

Heather Marie -
Founder & CEO, 72Lux


72Lux is a software company with patent-pending technology that enables digital publishers to sell the products they feature in their editorial.

This proprietary technology makes their content effortlessly shoppable by connecting publishers with their preferred retailers to ultimately create an entirely new revenue stream for both publishers and retailers. The technology also allows for an enhanced user experience so the customer can purchase directly within the website that inspired their purchase decision.

72Lux works with enterprise publishers to create a scalable source of sales and long-term customers for retail partners. The product catalog already features over 17,000 brands and 1.5 million SKUs.

72Lux is a proud member of 500 Startups in Mountain View, California and the First Growth Venture Network in New York City. 

Recent Press: http://www.72lux.com/press.html

Kelsey Falter -
Founder & CEO, Poptip


Kelsey Falter launched Poptip with a team of truly amazing people in June 2012 out of Techstars New York City. Poptip is a software platform that enables crowd participation. The Poptip platform has two products: Poptip Questions, which offers the ability to ask questions and surveys over social media, and Poptip Zipline, which offers real time conversation synthesis for news organizations and brands. Poptip has raised over $2.5MM from investors including Lerer Ventures, Softbank Capital, David Tisch, Scott Belsky, and more.  Poptip serves customers including the NBA, the NFL, Budweiser, Bravo, and more. Before Poptip, Kelsey studied industrial design at the University of Notre Dame and fell in love with the creative process & data as inspiration while interning with brands like The Coca-Cola Company and Saks Fifth Avenue.  Crowd feedback as a catalyst for creation fascinated her. And that’s just one reason why Poptip exists. 

Recent Press:

About the Awards


The L'Oréal NEXT Generation Awards identifies and provides opportunities for women leading technology companies that have the potential to shake-up the beauty industry. Our goal is to celebrate and to provide opportunities for women creating technology for our core female consumer.


Three winners will be invited to an event hosted by L’Oréal this summer 2013. The three winners will be able to execute pilots across L’Oreal brands executed by the end of 2014. The winners will have the opportunity to meet with Venture Capital firms, L’Oréal executives, partners, and the press. L’Oréal will provide airfare and accommodations to attend the event. Winners will also be provided press opportunities with major consumer and trade publications. Winners will be recognized on the , on the L'Oréal Women in Digital website and invited on an ongoing basis to attend all L’Oréal Women in Digital meet-ups in local markets and internally to provide mentorship.


The L'Oréal NEXT Generation Awards will honor the top three (3) women leading groundbreaking technology-driven companies.

  • The company must have a woman functioning as a CEO, President, or equivalent.
  • Winners will be selected through an open-call of nominations.
  • Three (3) winners will be chosen through L’Oréal’s Women in Digital Advisory Board and Senior Executives.


Looking to recognize best-in-class women-operated companies that can help us engage with CONNECTED CONSUMERS with the following objectives for L’Oréal USA (one or more):

  • Create a digital experience helping beauty shoppers choose and purchase beauty products in mass retailers, hair salons, online or at beauty counters.
  • Leverage and gather data to help us acquire new customers across our portfolio of brands.
  • Provide us with a new channel for customer acquisition or loyalty for beauty customers across all digital platforms, mobile and emerging technology.
  • Able to create technology to help diagnose and recommend beauty regimens for skincare analysis, makeup and hair color trials driving to online or in-store purchase.
  • Any disruptive technology that we may not even know about today! 

Definition of a Female
Founded Company

  • Has a woman founder or CEO or at the company - must have a C-level title and contribute to strategic direction of the company.
  • L’Oreal cares about two things: Does she have power and influence in the company? Is the amount of equity she owns "fair" given her role and the stage of the company when she joined?