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L’Oréal USA NEXT Generation Awards

About the Awards

As the world’s largest beauty company, L’Oréal has the opportunity and resources to make a difference and elevate the profiles of female led companies in the technology space. The Women in Digital program is all about supporting female entrepreneurs and advancing the technology they build, which is why the “NEXT Generation Awards” were created. L’Oréal is seeking women-operated businesses that can help conceive, launch, and scale new technology that has the potential to revolutionize the digital space, drive brand innovation, and shape the next generation of the beauty industry.

Nomination and Awards Process:

  • Deadline for entering your company or nominating one is 11:59PM EST on 06/17/2017.
  • Three finalists will be selected by a panel of L’Oréal executives and the L’Oréal Women in Digital Advisory Board.
  • The three finalists will have the opportunity to present at L’Oréal USA’s annual Inspiration Day in September (09/15/2017) in front of over 450 brand marketing executives.
  • The Grand prize winner will be voted on by attending marketing executives and will receive a pilot with L’Oréal USA.

Who Should Apply For The NEXT Generation Awards?

The Women in Digital NEXT Generation Awards are given to three female-founded companies that are game-changers in the technology space, specifically those impacting the beauty business.

Companies must have working technology, not just paper napkin ideas. Companies with proven success in other sectors that are looking to pivot their existing products into the beauty sector are also encouraged to apply. L’Oréal is seeking business solutions that meet the needs of its entire portfolio of brands across media, technology, data and connected devices.


L'Oréal USA’s NEXT Generation Awards will select three finalists who will receive a trip to NYC to meet L'Oréal executives and press.

This year the three finalists will receive the following:

  1. Trip to New York City to present at L'Oréal’s annual Inspiration Day in front of 500 marketers.
  2. Recognition in press material.
  3. Introductions to potential investors and L'Oréal executives.
  4. Ongoing mentorship from L'Oréal USA executives and Advisory Board members.
  5. Invitations to networking events with members of our Advisory Board.
  6. One grand prize winner will receive a pilot with one of L'Oréal USA’s Brands voted on at Inspiration Day.

Additional Criteria:

L’Oréal Women in Digital recognizes best-in-class female-operated companies that can achieve one or more of the following objectives:

  • How can you help us take the beauty business to the next level through messenger commerce, loyalty and customer care?
  • Do you have an innovative idea that could help retail online or offline for new consumers?
  • Do you have a company that can help us leverage and gather data to help acquire or retain customers across a portfolio of brands?
  • Do you have an invention that can prescribe beauty and create brand new services through VR, AR and Live videos?
  • Can you program our next chatbot?
  • What can artificial intelligence do for L’Oreal? Any ideas on how to communicate around skincare or haircare through technology to an audience?
  • How can we together create a meaningful and personal experience for a beauty customers?
  • Is there anything we haven’t thought of but we could be partners together to drive the future of beauty?

How L’Oréal Defines “Female-Founded Company”:

  • The company has a female founder and/or CEO.
  • The company is led by a woman with a C-level title who contributes to strategic direction of the company. In other words, does she have power and influence in the company? Is her amount of equity "fair" given her role and the stage of the company when she joined?

What L’Oréal Does NOT Fund:

Unfortunately, there are some female-run businesses that just don’t meet L’Oréal Women in Digital’s criteria. This includes real estate projects, agencies, television or radio programs, films, theater or art productions, as well as companies represented by brokers of any kind.

Submission Process:

  • Name of your organization (and acronym if commonly used)
  • Name of parent organization, if any
  • Name of founder/CEO or person holding similar position
  • Organization’s contact information: Address (and courier address if different), phone and email
  • Name and title of the principal contact person, if different from above
  • Principal contact information: Address (and courier address if different), phone and email
  • Company website
  • Company description
  • Brief statement of how your company’s competencies could relate to L’Oréal’s mission and criteria outlined above
  • How the proposed partnership relates to your organization, and why your organization is qualified to undertake the project
  • Brief statement on why you think Women in Digital is important in today’s society, and why it is particularly meaningful to you


Nominations open: 12:00 AM (UTC/GMT -4 hours) on 5/10/2017. Nominations close: 11:59 PM (UTC/GMT -4 hours) on 06/17/2017. Three finalists announced on 07/21/2017 Grand Prize Winner selected 09/15/2017