Tina Fey Hosted an NYC Tech Awards for Female Founders Just to Get Out of the House. And she didn't even wear her bossy pants.

At the Gansevoort Hotel last night, L’Oreal celebrated the five female winners of their Next Generation Award Tuesday night, honoring female leaders in the technology industry. The event honored Kathryn Minshew (CEO and founder of The Daily Muse), Doreen Bloch (founder and CEO ofPoshly.com), Bettina Hein (founder and CEO of Pixibility),Sarah McIlroy* (founder and CEO of FashionPlaytes.com) and Vivian Rosenthal (founder and CEO of GoldRun).

L'Oreal Spotlights Female-Led Digital Startups With NEXT Generation Awards. Seeks to Be Corporate Partner to Aid In Expansion

After creating an innovation fund last year, L'Oreal executives sought out digital-marketing startups for projects to use it with, only to find that companies it wanted to work with were often hard to identify -- and that few were headed by women.

Five U.S. Female Entrepreneurs in Digital Technology Receive Prestigious L'Oréal USA Women in Digital "NEXT Generation Award"

L’Oréal USA Women in Digital, today recognized five women leading groundbreaking digital companies that focus on how technology is revolutionizing the beauty industry during the NEXT Generation awards ceremony in New York City.

L'Oréal USA Women in Digital's Next Generation Awards

Back in the early 1990s when I sent my first ever email to a woman across the room at the Hamilton College Computer Center, the technology blew my mind! Fast forward to July 17, 2012 and I'm standing behind a Lucite podium, an executive in digital technology, announcing one of the most exciting projects of my career, the launch of L'Oréal Women in Digital.