Home • The NEXT Lab


The NEXT Lab focuses on providing corporate grants to women led and co-led companies to develop innovative technology initiatives in partnership with L'Oréal USA.

The NEXT Lab stands for New Experimental Testing Fund. The NEXT Lab was established in 2011 as a separate corporate media fund that invests in the latest digital technologies, digital pilot programs, incubation programs and large-scale corporate sponsorships. L'Oréal will be allocating a percentage of the fund to nurture and support female owned and co-owned technology companies.  We are primarily interested in providing partnership opportunities to early-stage technology companies to provide women with the opportunities they need to scale and experiment so that they can grow quickly. We do this by providing mentorship and guidance for our NEXT LAB partners where we can blend their company vision with the flavor of L'Oréal USA's brands. We are looking to invest mostly in Seed and Series A opportunities that meet our core strategic objectives meeting the needs of the beauty business. These include content, mobile, e-commerce, local/mapping and retail.

What kinds of companies are eligible?

  • The NEXT Lab is seeking opportunities to work with technology-driven companies led or co-led by women in a CEO, President or equivalent function. These companies should provide unique solutions to our business challenges. Ideally, we seek experienced entrepreneurs but in our mission to provide opportunities for women, we are open to receiving applications with a clear vision and the ability to execute.
  • We are looking for partners that are open to advisement where L'Oréal can add value and provide corporate expertise and mentorship to scale in context with our business opportunities.

Does the NEXT Lab Make Strategic Investments?

No. While we recognize the place of strategic venture, the goal of the Lab is provide support and promotion for women entrepreneurs. Our goal is to provide value to early-stage Lab partners providing them value in the early life of the company. L'Oréal is a large global company that may actively seek out some of these companies for a M&A approach, but this is not the mission of the NEXT Lab.

What are L'Oreal's brands and businesses?

L'Oréal, the world leader in cosmetics, is synonymous with beauty, innovation and scientific excellence in more than 130 countries.

As the leader in the beauty industry, our success is a direct result of our unequaled employees. L'Oréal is always looking for talented and ambitious minds to help build our beauty into something even better.

To learn about our brands and businesses, we strongly suggest you visit www.loreal.com.

How much money can I apply for promotional grants?

We almost exclusively focus on early-stage investments are looking for opportunities that range from anywhere from $10,000 to $100,000 dollars. Investment ranges over the life of the partnership depending on the scope and scale of the project.

How do I apply?

We accept business plans from everyone who meets our requirements above. We, however, know that our most effective partners come through recommendations through a mutual contact.  Overall, we place higher priority on deals that are referred or endorsed by people that we know and trust – namely our advisors, entrepreneurs, partners and friends. If you don't know us through a mutual connection, feel free to reach out to us through our LinkedIn account. Alternatively if we don't seem to have anyone in common, feel free to email us your presentation of no more than 20 slides.